CSAE Technology Day
MASTERING TODAY'S TECHNOLOGY FOR TOMORROW
A Symposium of Ideas and Tips for Protecting
Your Association and Preparing for the Future
8:00 AM-5:00 PM, March 21, 2018
Denver Marriott Westminster
7000 Church Ranch Boulevard, Westminster, CO 80021
Join your CSAE peers for a full day program focusing on the role and use of technology to better serve your association and members--
- Data strategies to create new event revenue streams, improve learning experiences and member engagement
- Maximizing your digital assets
- New technology solutions
- Cyber Security – What you don’t know can hurt you
What's on the Agenda
8:00 AM – 9:00 AM
9:00 AM – 10:00 AM
Next Generation Data Maturity
Thad Laurie, CAE, CIP
Vice President, Business Intelligence and Performance for Experient
As associations continually look for new and better ways to serve their members, data is becoming fuel for association innovation. A strong data strategy and foundation can lead directly to new event revenue streams, personalized event and learning experiences and deeper member engagement. This executive-level non-technical session will reinforce the benefits of clear data strategy and intentional digital transformation.
10:30 AM – 11:30 AM
Defining and Capitalizing on Your Digital Strategy
Rio Longacre, Slalom Consulting
Digital Strategy is a loaded term that can mean different things to different people. This session will attempt to cut through the clutter and explain what Digital Strategy is and why it’s important for every business to have one – regardless of size, industry or business model. From leveraging today’s sexy concepts like virtual reality and artificial intelligence, to creating a culture of innovation and optimizing communication and processes, from leveraging trends in mobility and digital media, to creating a plan for sustainability and growth, defining a Digital Strategy session will give you a roadmap for maximizing your assets and propelling you into the future.
11:30 AM -- 12:15 PM-Lunch
Social Media Marketing for Professional Organizations
Julie Wanzer, LEED AP, Business Rewritten
As social media continues to grow as a viable marketing tool for professional organizations, firms are currently struggling to produce and manage engaging content that reflects their branding while reaching their target market. Julie Wanzer, Business Rewritten, presents Do's and Don'ts of social media marketing for professional organizations and how to use these social media channels effectively.
12:30 PM – 1:30 PM
Neighborhood Peer Exchange –Information Technology Hunt
Come together with experts and your peers to find solutions to your most pressing questions. This session will be framed so you gain new perspectives and ideas. You’ll be able to select the neighborhood that addresses your concerns today. You’ll have an opportunity to talk about communities, creating engagement, social media, association management systems including apps, or go deeper on data maturity and security.
1:45 PM – 3:00 PM
Cyber Security – What You Don’t Know CAN Hurt You
Steve Kosten, Security Consultant
Cypress Data Defense
Are you doing all you can to protect your association? Do you have a plan in place with processes to properly protect your data and maximize your risk management? Is your staff adequately trained to ensure your organization and member data is protected? This program will address common misconceptions, steps for implementing real changes, and key cybersecurity resources for associations.
3:00 PM – 5:00 PM
Happy Hour (Cash Bar)
Steve is a security consultant at Cypress Data Defense and an instructor for the SANS DEV541 Secure Coding in Java/JEE: Developing Defensible Applications course. He has performed security work in the defense and financial sectors and headed up the security department for a financial services firm. He is currently the Open Web Application Security Project (OWASP) Denver chapter leader and is on the board for the OWASP AppSec USA conference. He is experienced in secure code review, vulnerability assessment, penetration testing, risk management.
Rio is a management consulting leader who has worked in the digital space for close to 20 years. Based in Denver, Rio runs Slalom Consulting’s Customer Strategy capability and brings diverse experience that spans strategy consulting, technology services, data management and media planning and buying. Rio is a thought leader and subject matter expert in customer experience management, digital business transformation and marketing technology.
Thad Lurie, CIP, CAE
Thad is VP, Business Intelligence and Performance for Experient and works with organizations in using their data to drive improved business performance. Previously, Lurie was VP, Operations and Chief Information Officer for EDUCAUSE and led the association’s functions relating to membership, marketing, conferences and events, content, web, and information technology. He has served as CIO for a number of different associations, including the American Wind Energy Association and the American Health Lawyers Association.
Julie Wanzer, LEED AP
Julie is the owner and principal of Business Rewritten, a marketing communications firm. She has 15 years of experience in marketing communications with a focus on digital marketing content and professional writing. Her firm specializes in social media marketing for professional organizations, currently managing content and social media engagement. In addition, her articles have been published in the Denver Business Journal, Colorado Biz Magazine, the Colorado Real Estate Journal and Building Dialogue magazine.
When: March 21, 2018, 8:00 AM - 5:00 PM
Where: Denver Marriott Westminster, 7000 Church Ranch Boulevard, Westminster, CO 80021
$79 for CSAE Members (After March 19: $89)
$99 for Non-CSAE Members (After March 19: $109)
CAE Credit: 5 Hours
All registration cancellations and refund requests must be made to email at firstname.lastname@example.org 2 days prior to the event. Refunds will not be given for no-shows. Substitutions of registrations are permitted. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.
Consent to Use of Photographic Images and Name
Registration and attendance at, or participation in, CSAE meetings and other activities constitutes an agreement by the registrant to CSAE’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities and to include registrant name on event registration lists.