Event Detail

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CSAE PEAK Luncheon         


Opportunity Walks
Why Most Prospects Don’t Buy And What You Can Do About It

Don Cooper, The Sales Heretic
June 1, 2018
10:00 AM: Pre-Luncheon Discussion (CSAE Professional Members Only)

10:45 AM-11:15 AM: You Belong Here-Orientation
11:00 AM: Luncheon Registration and Networking
11:30 AM: Lunch
12:15 PM: Program
Le Meridien Denver Downtown, 1475 California Street, Denver, CO 80202

Whether you’re in business development for your association or have a product, service or property that associations could use, nothing happens until you make a sale. So . . . make that sale.  The reality is more sales are lost than won.  Why?  Because you can actually discourage prospects from buying – without even being aware of it.  So, how can you chalk up more wins and close those deals?  

In this insightful program, you’ll discover:

  • How unwittingly you can drive potential buyers away
  • Ten reasons why people don’t buy
  • Why a second impression can actually be more important than the first
  • What you’re really selling (It’s not what you think!)
  • How to guarantee a person will never come back to you
  • How to limit the impact of a problem
  • Nine ways to build confidence
  • The simple (and free) tactic that can dramatically improve your sales

This program is designed for:

  • Association Business Development Departments, including membership, events, and marketing
  • Hotel Sales
  • CEO/COO in charge of adding dollars to the bottom line

WHY attend?
Time and money are precious.  Come committed to walk away with at least one idea you can implement immediately! Every moment with Don Cooper counts toward the bottom line.  Don’t leave without having your questions answered and make the next sale yours.  

About Our Presenter--Don Cooper, The Sales Heritic
Don’s last real job was with a Washington, D.C. delivery company that, under his leadership, grew by an average of 38% a year.  However, knowing a lot about a subject doesn’t make a person a great speaker. Don also brings a performer’s background to his presentations. He has acted on stage and film, appeared in the Ringling Brothers, Barnum & Bailey Circus, and even performed at the legendary comedy club, The Improv. This experience contributes to his command of the platform and his ability to keep audiences entertained and involved for hours at a time. By combining his sales expertise and performance skills with intensive research, Don delivers programs that are association and industry specific.


Pre-Luncheon Discussion—
Program-Related Non-Dues Revenue
10:00 AM-11:00 AM

(An exclusive extra for professional members only; no guests or associate members please)

Michael Gifford, Associated General Contractors of Colorado

You Belong Here (10:45 AM-11:15 AM)

Orientation to CSAE for New and Existing Members

If you are new to CSAE or if you simply want to learn more about the benefits of being a CSAE member and the services we have to offer to you, join us for this brief orientation to CSAE. You'll learn how to get more from your membership as well as meet some members you may not know.



The Details
When: June 1, 2018

10:00 AM: Pre-Luncheon Discussion (CSAE Professional Members Only)
10:45 AM-11:15 AM: You Belong Here-Orientation
11:00 AM: Registration and Networking
11:30 AM: Luncheon
12:15 AM: Presentation

Where:  Le Meridien Denver Downtown, 1475 California Street, Denver, CO 80202

This is an opportunity for CSAE members to discover a brand new boutique hotel experience in downtown Denver.  It is a blending of traditional European influence and a decidedly modern sense of style, a workout fitness centre and the highest open-air rooftop bar in Denver. This is CSAE’s opportunity to experience downtown Denver's most noteworthy cultural attractions--the hotel's Unlock Art™ concept.




$49.00 for CSAE Members (After May 30: $59.00)
$69.00 for Non-CSAE Members (After May 30: $79.00)
$20.00 for Students (Must be full time student at a recognized college or university)


CAE Credit

Pre-Luncheon Discussion: 1 Hour
Luncheon Presentation: 1 Hour



Cancellation/Refund Policy
All registration cancellations and refund requests must be made to email at jt@csae.org 2 days prior to the event. Refunds will not be given for no-shows. Substitutions of registrations are permitted. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.

Consent to Use of Photographic Images and Name
Registration and attendance at, or participation in, CSAE meetings and other activities constitutes an agreement by the registrant to CSAE’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities and to include registrant name on event registration lists.

Non-Members use the "Register Now" button.