Event Detail

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Marketing, Social Media, and the Press

August 22, August 29, September 14

A two-session communications course and Wind-up Reverse Press Conference and 9News Tour

Presented by Phoenix Jackson, Clint Relations Strategist

Streamline and improve the effectiveness of your marketing and communications activities in this two-session course focusing on social media, public relations and the media.. Then finish up with a reverse press conference and tour of channel 9 news.

Session 1: Social Media

August 22, 2018, 9:00 AM – 10:30 AM
Colorado Dental Association, 8301 East Prentice Ave #400, Greenwood Village, CO  80111

  • Audiences and role of major social media platforms : Facebook, LinkedIn, Twitter . . .
  • Purchasing power on social media
  • Engagement in the social media environment
  • Using social media to market yourself and your association
  • Scheduling and social media engagement plan

Session2: Public Relations, Web, Media Training

August 29, 2018, 9:00 AM – 10:30 AM
Colorado Dental Association, 8301 East Prentice Ave #400, Greenwood Village, CO  80111

  • Visual storytelling with graphics, videos and images
  • The 10 points and regular to dos of using your blog and website to maintain among your various publics
  • Dos and Don’ts of media and public relations for organizations
  • Crisis Management – what is it and how to stay ahead of the smoke
  •  What makes a great press release
  • Earned media and event recognition

Final Wind-up: 9 News Tour plus Reverse Press Conference

September 14, 2018, 9:00 AM – 10:30 AM
KUSA-TV 9News, 500 E Speer Blvd, Denver CO 80203

  • Reverse Press Conference with journalists, news directors, and producers covering what they look for in news stories
  • Pitfalls and what to avoid when dealing with the media
  • How to properly approach media for a story or a pitch
  • Tour of 9News

Our Presenter

Phoenix Jackson is a corporate communications and brand strategist. Her firm Phoenix Affect consults, trains and implements strategic plans for brands, individuals, businesses and organizations to remain ahead of the curve, relevant, and adaptive. Her expertise includes corporate brand development and modernization marketing and advertising trends, publicrelations, and social media. She also engages businesses with Colorado’s number one news vehicle, KUSA, for cutting edge advertisement and digital deployment.




Registration Fees

Register for individual sessions

Session #2:  $85 

Session #3:  $85

Register now: Sessions are limited to 30 attendees


CAE Credit

Session #1: 1 Hour
Session #2: 1 Hour
Session #2: 1 Hour


Non-Members use the "Register Now" button.