Create a Member Journey Map Process
Need to enhance your understanding of what motivates your members/customers and explore their needs and pain points? Try using a journey map, a visual tool that displays how your members experience your products, services, or benefits. Join us for the CSAE PEAK Luncheon on Friday, June 21, as Mary Rownd shows us how to build a journey map process that visually represents how your members/customers attempt to satisfy their needs and goals with your organization's products, services, or benefits.
Key Learning Objectives:
- How to establish a clear and consistent journey map process
- How to involve stakeholders and staff in the process
- How to select tools and resources to visualize the member/customer experience
About Our Presenter--Mary Rownd, PMI-ACP, DPM
After a successful marketing career, Mary founded Digital Project Solutions, a consultancy specializing in digital project management, user experience and content strategy. Using her problem solving and analytical mind-set, she has managed countless projects, launched numerous websites, campaigns and apps, and delighted dozens of stakeholders. Her background includes association management positions with the Healthcare Information Management Systems Society (HIMSS), the American Marketing Association (AMA), and the National Marine Manufacturers Association (NMMA).
CSAE Annual Meeting
The annual meeting of CSAE has been moved to 11:30 AM June 21 in conjunction with the June PEAK luncheon. At that time we will have the election of officers and directors, followed by an installation ceremony. See the official notice and list of candidates.