AI Marketing Case Study with Rodrigo Sagastegui and Jan Mazotti, IASLC
Offered in Hybrid to Attend in Person or Via Zoom
Lincoln Crossing, 1775 N. Sherman Street, Suite 1600, Denver, CO 80203-4317
When: Thursday, April 25, 2024 8:30 am to 9:30 am (Networking and light breakfast options from 8 :15 - 8:30 am)
Register Now
About The Topic: For the last several months, the IASLC Marketing Team has been using AI tools (such as ChatGPT) to streamline some of the processes we perform regularly, such as Social, Email, and Web Content copy generation/fine tuning. Creating copy for an email or social promo for an upcoming meeting is not much of a challenge; But when you do so on a weekly basis, for months at the time, you can experience “creative freeze."
We address that challenge by feeding several/all the previous social posts for that campaign to ChatGPT, and ask it to give us the same message but with different/fresh new copy. Sometimes, it can be as simple as grabbing the first ChatGPT suggestion, or, as we often do, we ask for follow up modification(s) based on the “tone” we want to convey.
Join us for a fascinating conversation, framed with the above topic, to discuss any and all marketing challenges and opportunities that AI can support.
About Our Facilitators:
Jan Mazotti is the IASLC Associate Director of Communications. With more than 20 years of experience in the field, she is a skilled communicator experienced in building strategic alliances, fundraising, program development and project leadership. Formerly the Director of Communications, Marketing and Public Relations at Project C.U.R.E., Jan is a Colorado native who loves traveling, camping, crafting and is an active “cheer and choir mom.” She lives in Centennial, Colorado with her husband and daughters.
Rodrigo Sagastegui is the IASLC Marketing Specialist and joined the team after more than 25 years of broad experience in the private sector. He holds a bachelor’s degree in marketing/communications & business, and certification in digital marketing. Rodrigo led the global marketing efforts for his previous employer with a strong focus on Central and South American markets. He is driven by a strong desire to apply his knowledge and skills for a greater good, and looks forward to promoting the IASLC’s mission worldwide. A native of Mexico, Rodrigo is a triathlete, a home chef, and a dedicated dad who enjoys outdoor activities with his family.
Both Jan and Rodrigo are currently undergoing the University of Colorado Strategic AI Program and expect to receive their UCCS Strategic AI Certification later this year.
Where:
Attend In Person: IASLC Offices at Lincoln Crossing, 1775 N. Sherman Street, Suite 1600, Denver, CO 80203-4317 or
Attend by Zoom: You will receive a separate email invitation with Zoom details.
Registration:
CSAE Members: Benefit is included in your membership (just make sure to log in first so the system knows you are a member.)
Non-members: $25 (Registration is required)
CSAE is a Registered Provider of CAE programs through ASAE. A CAE Registered Provider is an organization that has formally registered with the CAE Program and is committed to providing education that meets the CAE Commission’s standards for helping individuals earn or maintain the Certified Association Executive credential. If you are a CAE, each hour of content can be identified toward one CAE credit, so the roundtable may be documented for one credit hour.
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